ALICIA R. PACK

AliciaRPack@gmail.com

Diverse self-starter with ten years of communications and teaching experience including promotional event marketing, website content, digital marketing, social media, blogging, copywriting, news writing, news production and web producing. Action oriented hard worker with exceptional writing and editing skills.

KEY SKILLS

·      Computer:  Mac, PC, Excel, PowerPoint, Word, Dreamweaver, Photoshop, Indesign, Blogging, YouTube, Social Media, CMS, Hubspot, HTML, iContact, Vocus, iMovie

·       Personal:  Outstanding writing and editing abilities, dependable, intelligent, detail oriented, team player, organized,  quick learner, multitasker, critical and analytical thinker, excellent verbal communicator, eager, time management skills, AP style, APA style, MLA style

Education

2011

Master of Arts: Mass Communications

 

University of South Florida

·       John and Jerry Wing Scholarship. GPA of 3.9

·       Cognate in Instructional Technology, including web design classes

·       Groundbreaking thesis involving blogging, photography and women’s collegiate athletes

2006

Bachelor of Arts: Radio, Television, Film

     

University of North Texas

·       Texas Association of Broadcasters Scholarship

·       Certificate in Media Management

Experience

Nov 2015-Nov 2016

Promotions Manager

 

KBAD Radio/Badlands Pawn

·       Create, plan, implement and execute promotional ideas and contests for the radio station and other business entities

·       Manage all aspects of large scale events from brainstorming stage to day-of execution

·       Track all giveaways and winner’s information in a large, detailed database and account for each prize given away for tax and internal purposes

·       MLead weekly team meetings on all current and upcoming promotions for radio station and other entities

 

April 2013-May 2015

Website Content & Marketing Manager

 

Atlanta Fixture & Sales

·       Plan, create, develop, write, implement and track marketing strategies for newsletters, eBooks, blogs, social media and banners that are yielding exponential growth including as much as 79% click-to-submission rate on calls-to-action

·       Maintain and grow content, static pages, vendor pages and products on a website with over 20,000 items

·      Utilize Hubspot, Photoshop, iMovie and Microsoft suite regularly for emergent marketing campaigns that increase website traffic, Google search engine rankings and engagement

July 2012-April 2013

Ecommerce Copywriter (Contractor)

the icebox

·       Write unique and interesting product descriptions with relevant keywords for new website

·       Brainstorm, write and edit marketing materials, blogs and advertisements

June 2011-april 2012

Freelance Writer

 

Neighborhood News

·       Interview individuals for story content and write intriguing and descriptive articles on deadline

August 2008 to May 2010

Graduate Teaching Assistant: Florida Focus/ Mass Communications & Society

     

  University of South Florida

·        Graduate Teaching Assistant for TV production and mass communications courses

·        Executive Producer and Web Producer of undergraduate student operated daily newscast with extensive use of Microsoft Word and PowerPoint

·        Utilized Internet and email for stories and class activities

 

October 2009 to November 2009

Freelance Writer: High School Sports

 

Tampa Tribune

·       Covered high school football and volleyball for newspaper and Internet in 14th largest DMA

October 2007 to May 2008

Substitute Teacher/Guidance Counselor

             

Pinellas County Schools

·        Taught and counseled students grades 5 through 8

July 2006 to September 2007

Production Assistant

CBS 11 Television

·        Worked in fast-paced sports and news environment in 5th largest DMA

June 2006

Programming Intern

                   

CBS 11 Television

·       Precisely put together quarterly programming book; communicated between departments in 5th largest TV DMA

March 2001 to February 2006

Promotions Assistant/ Assistant Producer

                              

ABC Radio Group

·       Interacted with special guests, talent and listeners

Volunteer

 

2013-Current

 

 

Daily Dragon Reporter

 

 

                                               

Dragon Con

·        Write fun and informative articles on Con panels, news and guest interviews for the official convention news source

March 2014-may 2015

Volunteer

        

Dream Power Therapeutic Equestrian Center

·       Provide therapeutic horsemanship that is healing and empowering to children and adults with disabilities

 

Home