Marketing and communications professional with ten years of experience, including digital and print marketing, copywriting and editing resulting in campaigns that have high open and click rates, increased conversions and greater customer retention. Looking to relocate to Nashville.
KEY SKILLS
- Computer: Microsoft Suite, Social Media, CMS, CRM, Wrike, Adobe Acrobat, Publisher, Google Analytics, Google Ads, Hubspot, HTML, Typeform
- Personal: Exceptional writing and editing abilities, AP style, dependable, detail oriented, intelligent, quick learner of technical topics, excellent verbal communicator
EDUCATION
2011
Master of Arts: Mass Communications
Tampa, FL
UNIVERSITY OF SOUTH FLORIDA
- Cognate in Instructional Technology with web design classes
2006
Bachelor of Arts: Radio, Television and Film
Denton, TX
UNIVERSITY OF NORTH TEXAS
- Certificate in Media Management
EXPERIENCE
MINNESOTA SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
January 2017-Current
Membership Marketing Coordinator
Bloomington, MN
Brainstorm, create and write unique digital and print marketing pieces that inspire members
to join or renew their membership, take continuing education classes or enroll in a program. Coordinate events that inspire member loyalty and increase engagement.
- Curate and write two monthly newsletters with 23-31% open rates and 6-11% click rates. Individual marketing emails have any higher percentages.
- Plan, budget, organize and market specific programs, including organizing membership booth that consistently engages conference attendees and marketing continuing education courses to increase number of attendees each year.
- Write and update yearly detailed marketing plans and program budgets as well as marketing copy for each program.
- Provide outstanding customer service with every interaction resulting in happy members who retain their membership, continue taking courses and become more involved.
- Implement, plan and lead year-long high school diversity initiative that pairs students with a mentor. Coordinate complex monthly events and logistics.
TWIN CITIES COUNTRY MUSIC and THE COUNTRY SOURCE
June 2018-Current
Freelance Concert Reviewer and Social Media
Minneapolis, MN
- Attend local concerts and write review for online publication and record video for social that inform and entertain readers.
KBAD RADIO, BADLANDS PAWN
November 2015-November 2016
Promotions Manager
Sioux Falls, SD
Create, plan, implement and execute promotional ideas and contests for the radio station and affiliated businesses, including helping with concert photography and promotions.
- Manage all aspects of large-scale events from brainstorming stage to day-of execution.
- Track all giveaways and winner’s information in a large, detailed database and account for each prize given away for tax and internal purposes.
- Lead weekly team meetings on all current and upcoming promotions for radio station and other entities.
- Write commercial ads for radio events.
ATLANTA FIXTURE & SALES
Website Content & Marketing Manager
Atlanta, GA
April 2013-May 2015
- Plan, create, develop, write, implement and track marketing strategies for newsletters, eBooks, blogs, social media and banners that are yielding exponential growth including as much as 79% click-to-submission rate on calls-to-action
- Maintain and grow content, static pages, vendor pages and products on a website with over 20,000 items
- Utilize Hubspot, Photoshop, iMovie and Microsoft suite regularly for emergent marketing campaigns that increase website traffic, Google search engine rankings and engagement
THE ICEBOX
eCommerce Copywriter (Contractor)
Atlanta, GA
July 2012-April 2013
- Write unique and interesting product descriptions with relevant keywords for a new website,
- Brainstorm, write and edit marketing materials, blogs and advertisements that increased traffic.
- Develop a brand voice with advice from the executive team.
VOLUNTEER
Daily Dragon Reporter
Dragon Con, Atlanta, GA
2013-Current
Celebrity Guest Relations
GalaxyCon, Minneapolis, MN
2019-Current
Hippotherapy Volunteer and Leader
DreamPower Therapeutic Equestrian Center, Atlanta, GA
2014-15