Alicia R. Pack Resume

 

Diverse self-starter with more than ten years of communications and marketing experience including event planning and marketing, website content, digital marketing including B2B, social media, blogging, copywriting and news writing. Action oriented hard worker with exceptional marketing, writing and editing skills.


KEY SKILLS


  • Computer: Mac, PC, Google AdWords, Google Analytics, Excel with Pivot Tables, PowerPoint, Word, Dreamweaver, Photoshop, Indesign, Blogging, YouTube, Social Media, CMS, Hubspot, HTML, iContact, Vocus, iMovie, Typeform, Adobe Acrobat, Illustrator
  • Personal: Outstanding writing and editing abilities including AP and APA styles, dependable, detail oriented, team player, intelligent, organized, quick learner, excellent verbal communicator, self starter


EDUCATION


2011 

Master of Arts: Mass Communications                     

Tampa, FL

UNIVERSITY OF SOUTH FLORIDA

  • John and Jerry Wing Scholarship. GPA of 3.9
  • Cognate in Instructional Technology with web design classes
  • Groundbreaking thesis involving blogging, photography and women’s collegiate athletes


2006 

Bachelor of Arts: Radio, Television and Film                 

Denton, TX

UNIVERSITY OF NORTH TEXAS

  • Texas Association of Broadcasters Scholarship
  • Certificate in Media Management


EXPERIENCE


MINNESOTA SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

January 2017-Current 

Membership Marketing Coordinator  

Bloomington, MN

  • Create unique marketing email, print and brochure pieces that inspire members to take courses, attend conferences, go to member events or renew membership
  • Implement and lead new, year long high school diversity initiative that pairs students with a CPA mentor
  • Coordinate and facilitate group meetings with professional members
  • Write monthly e-newsletters with blurbs about curated articles with highly technical topics
  • Provide outstanding customer service with every interaction with members, students and professionals
  • Write and update yearly detailed marketing plans and program budgets
  • Give presentations to college students and faculty about the path to CPA


KBAD RADIO, BADLANDS PAWN

November 2015-November 2016 

Promotions Manager  

Sioux Falls, SD

  • Create, plan, implement and execute promotional ideas and contests for the radio station and other business entities
  • Manage all aspects of large scale events from brainstorming stage to day-of execution
  • Track all giveaways and winner’s information in a large, detailed database and account for each prize given away for tax and internal purposes
  • Lead weekly team meetings on all current and upcoming promotions for radio station and other entities


ATLANTA FIXTURE & SALES 

Website Content & Marketing Manager  

Atlanta, GA

April 2013-May 2015

  • Plan, create, develop, write, implement and track marketing strategies for newsletters, eBooks, blogs, social media and banners that are yielding exponential growth including as much as 79% click-to-submission rate on calls-to-action 
  • Maintain and grow content, static pages, vendor pages and products on a website with over 20,000 items
  • Utilize Hubspot, Photoshop, iMovie and Microsoft suite regularly for emergent marketing campaigns that increase website traffic, Google search engine rankings and engagement


THE ICEBOX 

eCommerce Copywriter (Contractor)      

Atlanta, GA

July 2012-April 2013

  • Write unique and interesting product descriptions with relevant keywords for a new website
  • Brainstorm, write and edit marketing materials, blogs and advertisements that increased traffic
  • Develop a brand voice with advice from the executive team


NEIGHBORHOOD NEWS 

Freelance Writer                   

Tampa, FL

June 2011-April 2012

  • Interview business owners for story content and write intriguing and descriptive articles on deadline


UNIVERSITY OF SOUTH FLORIDA 

Graduate Teaching Assistant   

Tampa, FL

August 2008-May 2010

  • Graduate assistant for TV production and mass communication in society courses
  • Executive producer and web producer of an undergraduate student operated daily newscast with extensive use of Microsoft Office and PowerPoint


TAMPA TRIBUNE 

Freelance Writer: High School Sports        

Tampa, FL

October 2009-November 2009

  • Cover high school football and volleyball for newspaper and Internet copy in 14th largest DMA


CBS 11 TELEVISION 

Production Assistant           

Fort Worth, TX

July 2006-September 2007

  • Work in a fast-paced news and sports environment in 5th largest DMA


ABC RADIO GROUP 

Promotions Assistant / Assistant Producer   

Arlington, TX

March 2001-February 2006

  • Interact with special guests, talent and listeners and lead promotional events on location


VOLUNTEER


2013-Current 

Daily Dragon Reporter      

Atlanta, GA

DRAGON CON

  • Write fun and informative articles on Con panels, news and guest interviews for the official convention news source

Contact Me

Drop me a line!